Ogie Collection Unveiled at Magic 2010

Ogie Kanogie® to Unveil 2010 Women’s Clothing Line at WWD MAGIC

Los Angeles, CA--January 20, 2010-- Ogie Kanogie® adds an exciting spark and drama to fashionable,
comfortable, machine washable clothes.

Ogie Kanogie® will showcase its 2010 Spring/Summer and Fall line of contemporary eye-catching clothing at WWD
MAGIC 2010 in Las Vegas February 16 through 18.

Buyers and press interested in Ogie Kanogie® are invited to visit Booth 74936.
Or, call OgieKanogie® at 602.619.7529 to make an appointment. Visit OgieKanogie.com.

Ogies by Ogie Kanogie® are full length hooded coats and sweater coats, short jackets, body hugging long
sleeved hoodie mini dresses, hoodie tops and more, all made in Los Angeles of eco-friendly, machine washable
materials.

“OgieKanogie is all about style, texture, comfort and convenience,” says designer and co-owner Massiel
Bueno-Stup. “I’m always searching out fabrics that are going to make a woman look and feel fabulous, whether
it’s a wild, pink faux fur or a more subtle, soft, sweater coat."

Ogies are “grab-and-go-anywhere” wardrobe essentials. Whatever their mood, whatever the season, whatever
the event, women can open their closets, grab the right Ogie and know they’ll look and feel great. From beach to
ball game, from theater to red carpet, there is an Ogie for every occasion and temperature. Ogie coats range
from heavy faux suede winter coats to lightweight full length sweaters that are perfect to fight
over-air-conditioned malls, theaters and restaurants or to stay warm on a chilly spring or fall day or summer
evening at the beach.

"We launched our online store, OgieKanogie.com, in 2008, and opened a storefront in Malibu, CA in 2009,“ says
Massiel. “The reaction to our clothing has been phenomenal. Women love our styles, fabrics and the fact that
they can just throw our items in the wash. Our customers are everyday moms, young singles out for a good time,
celebrities heading off to various events, and travel lovers who can fold up our Ogies and know they’ll come out
looking great.”

Ogie Kanogie® owners Jamie Hormel and Massiel Bueno, friends since childhood, are proud to offer superior quality
and style at contemporary pricing for today's market. Their goal is to design women's clothes that appeal to a
wide range of ages and tastes, that are affordable, and that are made in the USA of eco-friendly materials,
including faux furs, faux suede, recycled polyesters and organic cottons.

When Massiel is not working you can find the avid surfer at the beach. After catching early morning waves she
reaches for her favorite Ogie, the Malibu--perfect for a post-surf warm-up. Massiel is the mother of two and lives
in Malibu, CA.

Jamie Hormel lives in the desert but freezes all summer long in super-charged air conditioning everywhere she
seems to go. Her favorite traveling Ogie is the Park City full-length coat, which has kept her cozy everywhere
from Africa to Costa Rica to France and beyond. Jamie is the mother of three, and has five dogs, a pot bellied pig,
two miniature donkeys, and a variety of horses. She lives in Phoenix, Arizona.

Visit the Ogie Kanogie® store at 22333 Pacific Coast Highway, Malibu, CA 90265 from noon to 6pm everyday.
310.456.1880. Or go to OgieKanogie.com.

What are Celebrities are saying about Ogies:
Actress Shari Belafonte “…I LOVE each item. I have three hooded dresses …one hooded shirt…two tube dresses
(great for hangin’ in the sun). two hooded long coats...and a short washable sheepskin jacket.”
Actress/Writer/Producer Carmen Perez: “It’s hot, cuddly, and feel amazing! And looks great on the body."
Academy Award Winner Viola Davis says Ogies are “funky chic.”
Entertainment Tonight’s Leeza Gibbons: “These are our new favorite things.”

The MAGIC Marketplace is the preeminent trade event in the international fashion industry, hosting global buyers
and sellers of men’s, women’s and children’s apparel, footwear, accessories and sourcing resources. As an
incubator of fashion, MAGIC is where new trends surface and develop into what will be seen on the consumer.
The show’s goal is to connect and inspire the fashion community, fuse diverse trends, while offering unbeatable
service to its customers.

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